Don't forget this in your job application: a cover letter.
One important tool that many job seekers overlook is a good cover letter. Most applicants forego submitting a cover letter because it takes a little bit of work to put together and many job applications don't require one anymore. However, this is a mistake! Having a cover letter at all will set you apart from the other applicants since most people don't send one. A cover letter is also a great opportunity to make your application more personable and human. When hiring managers are looking at a stack of boring resumes, having a cover letter in the mix really stands out.
Writing a cover letter doesn't have to be intimidating. It doesn't have to be a perfect piece of writing, it just needs to be "good enough;" and it certainly doesn't need to be long (employers don't want to read long letters any more than you want to write them!). Keep your cover letter concise and to the point by limiting it to three paragraphs and keeping each paragraph to only 3-5 sentences. Here's what each paragraph should contain:
-
Paragraph 1: Introduction
Start your cover letter with a simple introduction. Mention the specific position you are applying for and include the name of the company. Briefly state why you are interested in the role or the company. This paragraph is also where you can mention any mutual connections or referrals to the company that you may have.
Example:
Dear [Manager's Name],
I am writing to express my interest in the [Job Title] position at [Company Name], as advertised on your website. As a [adjective and noun—"strong coder" or "talented marketer"] with experience in [previous job role or project type], I am excited about the opportunity to contribute to your team and be a part of the [specific goals of the company or team that appeal to you].
-
Paragraph 2: Body
This second paragraph should more specifically state your qualifications, skills, and experiences that make you a strong fit for the position. Utilize the language and word choices from the job description as posted and highlight which of those qualities you best embody. If you can, provide one or two examples of these qualities from your contributions to previous roles.
Example:
In my previous role as [Old Job Title] at [Old Company], I successfully [describe an achievement or responsibility relevant to the new position]. This experience not only honed my skills in [specific skills required for this new job], but it also instilled in me a commitment to [mention a value or quality important to the new company]. I am confident that my background in [relevant skills or experiences] makes me a great fit for your [Job Title] position.
-
Paragraph 3: Closing
In this last paragraph of your cover letter, make sure to express genuine interest and enthusiasm for the job opportunity—many people miss out on a job they're qualified for because they don't seem interested! State that you look forward to discussing your qualifications further in an interview. Include a call-to-action, inviting the employer to contact you. Express gratitude for their time and consideration.
Example:
I am excited about the opportunity to contribute to the success of [Company Name] in the role of [Job Title]. I would appreciate the chance to further discuss in an interview how my skills and experiences fit your needs. Thank you for your consideration.
Thank you,
[Your Full Name]
-
Make sure to use your own words in a cover letter so it sounds like you, and edit your cover letter each time you apply for a job to tailor it towards that particular role and company. Once your basic cover letter is written, it can be quickly tweaked for each application. It doesn't take you much time, but it makes a huge difference to help you stand out from other applicants.
If you find yourself stuck in the job-seeking process, coaching can help you clarify your next steps and move forward to reach your goals. You can schedule free consultation below to get started.
